Can, Food Storage
Object number2019.58.2
Manufacturer
H. J. Heinz Company
(founded 1888)
Manufacturer
H.J. Heinz Foods UK Ltd.
Distributor
Fortnum & Mason
Date2019
OriginLondon, England
MediumMetal; Paper; Ink; Adhesive
Credit LineMuseum Purchase
DescriptionEmpty cylindrical gray metal soup can with paper label and no top.DimensionsHeight x Diameter: 4.25 × 3 in. (10.8 × 7.6 cm)MarksFront of can has Keystone label with black printed text “HEINZ / 150 YEARS / ESTD 1869 / CREAM OF / TOMATO / SOUP / “WE’LL TAKE THE LOT” ”.
Back proper left side of label has printed white text “150 YEARS / FORTNUM & MASON / This limited edition label has / been designed to celebrate / Heinz’s 150th birthday and / our entwined history with / Fortnum & Mason. HJ Heinz / visited Fortnum’s in 1886 laden / with samples. The Grocery / buyer at the time pronounced / “I think, Mr. Heinz, we will take the lot” / HJ Heinz [signature in gold]”.
Back proper right side of label has printed white text including “NUTRITION Servings per can – 2 / … / HEINZ CREAM OF TOMATO SOUP / INGREDIENTS… / MICROWAVE… / … / Made in England. H.J. Heinz Foods UK Ltd., / London, SE1 9SG / … / 5000157062673 / …”.
Underside of can has black printed text “01-2020 ST P / 8272 21:28”.
Historical NotesThis Fortnum & Mason Heinz Tomato Soup can was made to commemorate the 150th anniversary of the H.J.Heinz Company. In 1889 H.J. Heinz made his first international sale at famed London department store Fortnum & Mason. They famously told him “We’ll take the lot” which is memorialized on the front of the 150-anniversary packaging. This represents both Heinz’s international expansion and the influence of Heinz on the British diet, particularly in their consumption of baked beans. First introduced as a low-cost product to the British market after Heinz built a plant outside London and now a staple of the British diet.Label TextWhen Heinz went on his first international trip to England in 1886, he brought along a sampling of his products in an attempt to break into the British market. His visit to the famed department store Fortnum & Mason proved a success when the company said, “We’ll take the lot” now memorialized on these products that celebrate the Heinz company’s 150th anniversary.
Related person
Henry John Heinz
(1844 - 1919)
On View
On view
c. 1970
