Bottle, Condiment

Object number2014.76.1

Date1968

MediumGlass; Paper; Ketchup

Credit LineHeinz History Center Collection.

DescriptionColorless glass wide mouth ketchup bottle.InscriptionsNeck label: Easy to spoon/WIDE MOUTH/Easy to spoon
Center label: Heinz/EST'D 1869/TOMATO KETHCUP/12 OZ. NET WT.-340 GRAMS/HEINZ/57 VARIETIES
Top of lid: Heinz/SMO 710/CLOSE/OPEN
Bottom of bottle: 02/H-347
Small piece of masking tape with "1.50" written ink on side of bottle.
Historical NotesIn 1968 Heinz debuts the wide-mouth ketchup bottle along with a 26-ounce" ketchup lover's ketchup" in an attempt to appeal to a wider audience, gain more supermarket shelf space and raise market shares for Heinz Ketchup. The wide-mouth bottle is pulled because it causes the ketchup to brown too quickly.

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