Fixture, Store Display
Object number2013.80.31
Manufacturer
American Greetings Corporation, LLC
Date2014
OriginCleveland, OH
MediumMetal, Paper, Glass
Credit LineGift of Gloria K. Wolak
DescriptionBrown and silver American Greeting Card display fixture. The top of the display has two rows of display cards organized by topic and recipient and are color coded. Each row is attached by two metal rods running from the front to the back. Along the top edge runs a silver trim piece which has breaks on the sides of the display case. The obverse and reverse feature the American Greeting Card logo in silver colored metallic lettering. The right side features five file drawers with handles and label holders. The top two contain greeting cards, the third down (middle drawer) has a box of fake mustaches. The fourth down contains more cards and the bottom drawer is empty. Above the drawers is a maker's mark plate in black and silver with a hole to the left and right. The display is supported by four curved legs, one at each corner.Dimensions20.25 x 12.5 in. (51.4 x 31.8 cm)Inscriptions"4 [Illegible] / 4E9".
Silver dimensional text on front and back of cabinet "American / Greeting / CARDS".
MarksAbove the drawers is a maker's mark plate in black and silver with text "American Greetings / REG. US, PAT. OFF. / AMERICAN GREETING PUBLISHERS / CLEVELAND, OHIO."
Historical NotesPart of a collection related to Klavon's, which document that Klavon's was originally a pharmacy and an ice cream shop. Klavon's Pharmacy opened at 28th and Liberty in 1920. It operated at that location as both a pharmacy and soda/ice cream shop until 1979 when founder James Klavon passed away. For 20 years the building was boarded up until Ray Klavon, grandson of the founder, re-opened the store in 1999 as Klavon's Ice Cream Parlor. In 2013 the family sold the building to a new owner who opened another ice cream shop under the same name.
Related institution
Klavon's Pharmacy
(founded 1920)
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