Kit, Press

Object number2018.126.32 a-e
Retailer (founded 1888)
OriginPittsburgh, PA
MediumCardboard; Natural fiber; Polyethylene terephthalate; Plastic; Paper; Adhesive; Ink; Applied decoration
Credit LineGift of The Kraft Heinz Company
DescriptionPress kit with a colorless plastic ketchup bottle in a tan cardboard promotional box, which includes the colorless plastic bottle, white plastic bottle cap, tan cardboard box, natural fiber, and CD. Clear plastic bottle has an open, circular mouth on the bottom with grooves around the rim. Body has a rectangle-like shape that pulls in at the sides in the middle; the top and bottom of the body bulge out more than middle. Top of bottle is an oval shape with a foot. Body of bottle has two sticker labels with retail information. Label on front is white with a gold and green border and retail text, and the label on the back is red and white with retail text. Bottle is 20 ounces and empty. Raised manufacturing text around mouth along with a manufacturing number etched in the plastic below the front label. White plastic cap is circular and flips open. Top of the cap has raised manufacturing information on the inside and is connected to the bottom of the cap with a hinge. Bottom of cap has a circular opening in the middle with a pressure sensitive lining, and the underside has raised grooves around the edge. Black ink manufacturing information stamped on side. Tan cardboard promotional box has a woodgrain design meant to replicate a wooden crate. Box opens on its right side and has a paper pouch attached to the inside; pouch has two slots. Lid of box has the black outline of a keystone logo and retailer text above an arrow pointing down. Pouch on inside of lid has black retailer text, and underside of box has printed retailer text and logos. Tan natural fibers inside of box along the bottom to create a cushion for the ketchup bottle. Red CD is circular and has applied decoration and text on top. Top has a red background with a white and gold border, red Heinz keystone logo, and retailer text. DimensionsHeight x Width x Depth (a,b): 18.3 x 9.5 x 5.6 in. (46.5 x 24.1 x 14.2 cm)
Height x Width x Depth (a): 17.1 x 9.5 x 5.6 in. (43.4 x 24.1 x 14.2 cm)
Height x Diameter (b): 1 x 2.188 in. (2.5 x 5.6 cm)
Height x Width x Depth (c): 10.25 x 6.688 x 4.5 in. (26 x 17 x 11.4 cm)
Height x Width x Depth (d - approximate): 9.5 x 6.5 x 4 in. (24.1 x 16.5 x 10.2 cm)
Height x Diameter (e): 0.063 x 4.688 in. (0.2 x 11.9 cm)
Marks(a)
Front label retail text: "[black text] HEINZ / [red text] ESTD. 1869 ESTD. / [black text] TOMATO / KETCHUP / [green pickle with white text] HEINZ [green Kosher symbol] / [gold text] 57 VARIETIES / [red ribbon with yellow text] Easy Squeeze! / [black ribbon with yellow text] No Wait, No Mess [TM] / [red text] NET WT 20 OZ (1 LB 4 OZ)-576g / [white text] CK-604-A1-5-02".

Back label retail text: "[black text] INTRODUCING... / HEINZ EASY SQUEEZE! [TM] / [white text] Now get the same great thick / & rich taste of Heinz Tomato / Ketchup when you want it / and where you want it with / [yellow text] Heinz Easy Squeeze! / [black ribbon with yellow text] No Wait, No Mess [TM] / [red text] SHAKE WELL BEFORE FIRST USE / [nutrition information] / [barcode] / [ingredients] / [black text] MFD. IN U.S.A. BY HEINZ NORTH AMERICA DIVISION OF H.J. Heinz Co., L.P. / PITTSBURGH, PA. 15222 / [red Heinz logo] / [black text] CK-604-C-5-02 / [contact information]".

Raised manufacturing information near mouth: "[recycling symbol with a 1 inside] PETE / 1-X / O-I".

(b)
Raised text on inside of cap's top: "SC [in a circle] / 3".

Black ink stamped on side of cap: "FR2G10 C".

(c)
Black retailer text on top of box lid: "THIS END / DOWN".

Black retailer text on inside of box lid: "NO / MORE... / ANTICIPATION! / "Anticipation" [copyright symbol] 1971 Quackenbush Music Ltd. Words and music by Carly Simon. Not for redistribution."

Retailer information on bottom of box: "[red Heinz keystone logo] / 357 6th Avenue / Pittsburgh, PA 15222 / Questions regarding contents? / Call Heinz North America Communications Department / 412-237-5757 www.heinz.com".

(e)
Retailer text on top of CD: "[yellow text] Heinz Easy Squeeze! [TM] / [white text] Bottoms Up Advertising and Images / [red Heinz keystone logo]".
Historical NotesPress kit containing an upside down Heinz Ketchup 20 oz. plastic bottle. Part of a collection of items from the Heinz Company.
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