Images(10)

Kit, Press

Object number2018.126.31 a-d

Retailer H. J. Heinz Company (founded 1888)

Retailer Shop412

Date2015

OriginPittsburgh, PA

MediumCardboard; Polypropylene; Plastic; Paper; Adhesive; Ink; Applied decoration

Credit LineGift of The Kraft Heinz Company

DescriptionPress kit with a yellow plastic mustard bottle in a black cardboard promotional box, which includes the yellow plastic bottle, white plastic bottle cap, black cardboard box, and yellow paper promotional card. Yellow plastic bottle has an open, circular mouth on the bottom with grooves around the rim. Body has a rectangle-like shape that pulls in at the sides in the middle; the top and bottom of the body bulge out more than middle. Top of bottle is an oval shape with a foot. Body of bottle has two sticker labels with retail information. Label on front is white with a yellow and black border and retail text, and the label on the back is white with retail text. Bottle is 20 ounces and empty. Raised manufacturing text on the top and bottom right corners of bottle on front and back. Black applied text on sides of bottle, and raised manufacturing number around mouth. White, plastic cap is circular and flips open. Top of the cap has engraved retail information and is connected to the bottom of the cap with a hinge. Bottom of cap has a circular opening in the middle with a pressure sensitive lining, and the underside has raised grooves around the edge. Black ink manufacturing information stamped on top. Black cardboard box has an attached lid that is connected along the backside; front panel of the lid has two circular magnets to latch shut against side of box. Top of the lid has a sticker label with retailer information, and two sides of the box have vertical retail text. Underside of lid has retailer text and logos. Inside of box has a cardboard insert with a slanted cutout where the mustard bottle is placed. Yellow paper promotional card has retailer text and logos detailing the partnership between Shop412 and Heinz to help support Greater Pittsburgh Community Food Bank.DimensionsHeight x Width x Depth (a,b): 7.375 x 3.75 x 2.25 in. (18.7 x 9.5 x 5.7 cm)
Height x Width x Depth (a): 7.188 x 3.75 x 2.25 in. (18.3 x 9.5 x 5.7 cm)
Height x Diameter (b): 0.938 x 2.125 in. (2.4 x 5.4 cm)
Height x Width x Depth (c): 4.75 x 10.5 x 10.875 in. (12.1 x 26.7 x 27.6 cm)
Length x Width (d): 7 x 5 in. (17.8 x 12.7 cm)
Marks(a)
Front label with retailer information: "[black text] HEINZ / HOMETOWN IS HERO / [black square with stylized white text] 412 / [black text] YELLOW / MUSTARD / NET WT 20 OZ (1LB 4 OZ) 566g".

Back label with black retailer text: "HEINZ YELLOW MUSTARD / Some cities have hometown heroes. In Pittsburgh, Hometown is Hero. / The people and companies based here are a different breed, built on / hard work and optimism. Shop412 and Heinz have come together to / collaborate on a limited-edition mustard bottle to celebrate homegrown / creativity, entrepreneurism and community solidarity. The future of / Pittsburgh is bright as ever. This bottle is a manifestation of the / potential that Pittsburgh will continue to realize--forever. #412xHeinz / [nutrition facts] / [ingredients] / [barcode] / DISTRIBUTED BY HEINZ NORTH AMERICA / DIVISION OF H.J. HEINZ CO., L.P., / PITTSBURGH, PA 15222 / [questions or comments information] / For best results, refrigerate after opening. / Shake well before first use. / Best is used by date on cap."

Black retailer text written vertically on sides of bottle: "HOMETOWN / IS HERO".

Raised manufacturing and retail text on top of bottle: "HEINZ / [recycling symbol with 5 in the middle] PP / HEINZ".

Raised retailer text in lower PR corners on front and back of bottle: "57 / 57".

Raised manufacturing number on mouth of bottle: "A06".

(b)
Engraved retailer information on top of cap: "57".

Black ink manufacturing information stamped on top of cap: "02/28/2017 / HF5H19JX06:44".

(c)
Sticker label on top of box with retailer text: "[black text] HEINZ / HOMETOWN IS HERO / [black square with stylized white text] 412 / [black text] YELLOW / MUSTARD / NET WT 20 OZ (1LB 4 OZ) 566g".

Retailer text and logos on underside of box lid: "[yellow box with black stylized text] 412 / [white text] HEINZ / SOME CITIES HAVE HOMETOWN HEROES. IN PITTSBURGH, HOMETOWN IS HERO. / THE PEOPLE AND COMPANIES BASED HERE ARE A DIFFERENT BREED, BUILT ON / HARD WORK AND OPTIMISM. SHOP412 AND HEINZ HAVE COME TOGETHER TO / COLLABORATE ON A LIMITED-EDITION MUSTARD BOTTLE TO CELEBRATE HOMEGROWN / CREATIVITY, ENTREPRENEURISM AND COMMUNITY SOLIDARITY. THE FUTURE / OF PITTSBURGH IS BRIGHT AS EVER. THIS BOTTLE IS A MANIFESTATION OF THE / POTENTIAL THAT PITTSBURGH WILL CONTINUE TO REALIZE--FOREVER."

(d)
Front of yellow promotional card with black text: "ONE / MILLION / MEALS / SHOP412 AND HEINZ HAVE COLLABORATED ON THIS LIMITED-EDITION HEINZ MUSTARD BOTTLE TO HELP RAISE / CRITICAL FUNDS FOR GREATER PITTSBURGH COMMUNITY FOOD BANK, WHOSE GOAL IS TO RAISE ONE MILLION / MEALS FOR THE SOUTHWESTERN PENNSYLVANIA AREA. WE HAVE JOINED EFFORTS TO #ENDHUNGERNOW / WITH EACH DOLLAR RAISED EQUALING FIVE MEALS. THE ONE OF A KIND 412 x HEINZ YELLOW MUSTARD / BOTTLE CAN BE PURCHASED AT SHOP412 WITH ALL PROCEEDS BENEFITING THE SOUTHWESTERN / PENNSYLVANIA AREA. SHARE YOUR LIMITED-EDITION HEINZ MUSTARD BOTTLE ACROSS SOCIAL MEDIA USING / THE HASHTAGS #412xHEINZ AND #ONEMILLIONMEALS TO HELP SPREAD THIS PROUD COMMUNITY CAUSE. / [information about donating] / [black box with stylized text] 412 / GREATER PITTSBURGH / community / food bank / [image of a glass and apple] / HEINZ".

Back of yellow promotional card with black text: "[logos for Shop412, Greater Pittsburgh Community Food Bank, and Heinz".
Historical NotesThe Heinz 412 yellow mustard was a limited-edition collaboration between Shop412 and Heinz to raise funds for Greater Pittsburgh Community Food Bank. Press kit containing a Heinz "412" Yellow Mustard 20 oz. plastic bottle. Part of a collection of items from the Heinz Company.

Related institution Greater Pittsburgh Community Food Bank

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