Images(13)

Kit, Press

Object number2018.126.3 a-f

Retailer H. J. Heinz Company (founded 1888)

Manufacturer Owens-Illinois Glass Company

Date1990

OriginPittsburgh, PA

OriginLapel, IN

MediumCardboard; Glass; Paper; Adhesive; Ink; Metal; Plastic; Resin; Graphite

Credit LineGift of The Kraft Heinz Company

DescriptionHeinz press kit that includes a colorless glass condiment bottle, white metal bottle cap, red plastic and metal pen, folded paper flyer, rolled paper letter, and off-white cardboard box. Colorless glass bottle has a circular base and a cylindrical body with an octagonal shape. Body connects to a sloped shoulder and cylindrical neck with an open, circular mouth that has a single band and raised grooves around the outside. Shoulder has raised retailer text around it, and bottom edge of body has raised manufacturing information and a black ink stamped number; base has a textured foot and raised manufacturing information. Front of bottle has a white label with a green and gold border and retailer text. Back label is white with a green diamond background and orange, yellow, and white retailer text. Third label with retailer text around the neck. Bottle is 14 ounces and empty with two seams down the sides and one around the bottom. Bottle was lying horizontally on its side in the box with a pen and rolled letter inside. White, metal cap is circular and center of cap is sunk slightly; underside has three tabs. Red plastic and metal pen has a red plastic barrel with a metal tip and cap with a clip. Barrel has white-lined text over a diamond-shaped background with a ribbon outlined in white. Metal clip on the cap has engraved manufacturing information, and top of cap has resin overlayed a yellow background with the red Heinz keystone logo. Inside of barrel has a metal ink chamber and spring with a metal ballpoint tip. Pen was found in the bottle with a paper letter rolled around it. White folded paper flyer with promotional information on both sides. Bottom third of the front side has a photograph of an assortment of Heinz's products in front of a black background. Back side of flyer has contact information for multiple brokers. Flyer was folded in thirds and placed along the bottom of the box with the bottle sitting on top. White rolled paper letter has a green diamond background and orange, yellow, and white retailer text at the top. Rest of paper is a letter with two signatures at the bottom; back side is blank. Letter was rolled around a pen and placed inside glass ketchup bottle. Off-white cardboard box has a connected lid with a mailing label on top and a piece of white tape along the opening seam. Box is rectangular and brown on on the inside. Top right corner of the box's lid has a single number drawn in pencil.DimensionsHeight x Diameter (a,b): 8.063 x 2.5 in. (20.5 x 6.4 cm)
Height x Diameter (a): 8 x 2.5 in. (20.3 x 6.4 cm)
Height x Diameter (b): 0.5 x 1.313 in. (1.3 x 3.3 cm)
Height x Width x Depth (c): 5.188 x 0.438 x 0.563 in. (13.2 x 1.1 x 1.4 cm)
Length x Width (d): 11 x 8.5 in. (27.9 x 21.6 cm)
Length x Width (e): 11 x 6.5 in. (27.9 x 16.5 cm)
Height x Width x Depth (f): 3.438 x 9.813 x 4.313 in. (8.7 x 24.9 x 11 cm)
Marks(a)
Front label with retailer text: "[black text] HEINZ / [red text] EST'D 1869 / [black text] TOMATO / KETCHUP / [green Heinz pickle logo with a Kosher symbol] / [green text] 57 VARIETIES / [red text] NET WT 14 OZ-397 GRAMS / [white text] CK-257-A-1-90-H".

Back label with a retailer logo on a green diamond background: [orange and yellow text] Heinz / [white text] CONVENIENCE / STORE / [red text] ADVANTAGE / [white text] plus".

Label around neck with retailer text: "MFD. IN U.S.A. BY / H. J. Heinz Co. / PITTSBURGH, PA., 15212 / [red Heinz keystone logo] / [ingredients] / [vertical] HEINZ / [barcode] / [recycling symbol] / GLASS / RECYCLES".

Raised maker's mark along bottom edge of bottle: "I [in an oval]".

Raised manufacturing information along bottom edge of bottle: "36 H-257 8 [maker's mark] 90 LI 4".

Raised and stamped manufacturing information on bottom of bottle: "[raised] 23 / [black ink] 210 A2 0254".

(c)
White logo and text on red barrel of pen: "Heinz / ADVANTAGE / plus".

Engraved manufacturing text on metal clip: "USA / [vertical] WINGS".

(d)
Promotional text on front side of folded flyer: "[white text on red background] VISIT THE / HEINZ BOOTH / #650 AT N.A.C.S. / [red text] Heinz / [white text] CONVENIENCE / STORE / [red text] ADVANTAGE / [white text] plus / [red underlined text] Tailored For Convenience / [black text] Heinz Advantage Plus Offers: / Brand Leadership in Grocery / Categories [informational text] / Dedicated Sales/Marketing/ / Customer Service [informational text] / Tailored Sales and Marketing / Strategies [informational text] / Creative Products [informational text] / [photograph of Heinz products] / [red Heinz keystone logo] / [copyright] 1990 H.J. HEINZ CO. / Contact Convenience Sales Marketing, Inc. for information [phone number]".

Promotional text on back side of folded flyer: "[red text] HEINZ ADVANTAGE PLUS / [black text] Provides comprehensive service ot the Convenience Store industry through / [underlined] Convenience Sales Marketing, Inc. This extensive brokerage network is specifically / organized to meet your needs. Contact the broker in your area listed below. / [three columns of eight with two at the bottom]".

(e)
Text from rolled paper letter: "[Heinz Advantage Plus logo] / September 4, 1990 / Mr. Ed Lehew / Heinz U.S.A. / 1062 Progress St. / Pittsburgh, PA 15212 / Dear Mr. Ed Lehew: / Heinz announces its new [bold] Advantage Plus Program. This dynamic new program is tailored / specifically by Heinz for the Convenience Store Industry. This program offers: / [bulleted list] Brand Leadership across Grocery Categories / Tailored Sales and Marketing Promotions / Dedicated Sales/Marketing/Customer Service / Creative Products / National Account Coverage / Heinz provides national account coverage through [bold] Convenience Sales Marketing, Inc. (CSM), / Heinz grocery convenience store broker. [details on contacting broker] / If you are attending the 1990 NACS Exposition in Dallas (9/24 - 26), visit the Heinz booth / (#650) and "sign-up" with the enclosed pen for the [bold] Heinz Advantage Plus Program. / [promotional information] / Sincerely, / [signature for Anthony Muscato] / Anthony J. Muscato / Product Manager / New Business Markets Marketing / [signature for Robert Elliott] / Robert A. Elliott / Manager / New Business Markets Sales / [red Heinz keystone logo and copyright] / [Heinz address]".

(f)
Text from mailing label on top of box's lid: "Heinz U.S.A. / [red Heinz keystone logo] / Division of H. J. Heinz Company / 1062 Progress St. / Pittsburgh, PA 15212-5990 / Mr. Ed Lehew / Heinz U.S.A. / 1062 Progress St. / Pittsburgh, PA 15212 / RETURN POSTAGE GUARANTEED".

Pencil marking on top right corner of box's lid: "6".
Historical NotesHeinz Ketchup, 14 oz. glass bottle, "HEINZ CONVENIENCE STORE ADVANTAGE plus", with box and flyer. Part of a collection of items from the Heinz Company that were previously on long term loan, with some on display in the Heinz exhibition that opened in 2014.

Related institution Convenience Sales Marketing, Incorporated

Related institution National Association of Convenience Stores

Related person Anthony J. Muscato

Related person Robert A. Elliott

Subjects