Sign, Advertising
Sign, Advertising
Sign, Advertising

Sign, Advertising

Object number2019.18.8
MediumHardboard; Paint; Wood; Metal
Credit LineGift of Steve Zumoff
DescriptionFramed rectangular painted hardboard coffee menu sign. Front has painted image of an oversize coffee mug (white/gray/blue/orange/yellow) full of coffee (red/pink/white) with a stylized human figure (black/white) diving in; viewer's left side of mug has four windows and a large doorway; viewer's right side has white, black, and yellow text with coffee menu; background is a blue, black, and yellow night sky with black and white text across top; foreground has two converging two-lane roads and sidewalks. Glossy gold painted wooden frame with undulating edges; reverse of frame is unpainted brown wood. Reverse of hardboard is brown and textured with stray paint marks. Reverse of frame has two metal eyebolts with metal hanging wire strung between.DimensionsHeight x Width x Depth: 22.125 x 18.125 x 1.438 in. (56.2 x 46 x 3.7 cm)
InscriptionsFront of sign has painted and handwritten black, white, and yellow text "House CoFFee / Choose our / Medium Roast - or- / Dark Roast! / Large 2.55 / Medium 2.30 / Small 2.10".
Historical NotesMenu sign from the Beehive Coffeehouse. The Beehive Coffeehouse, located at 1327 E. Carson Street was a South Side institution for 28 years. It opened in 1991 at the nascent end of a developing coffee shop culture that would soon proliferate in urban centers throughout the country. It was one of the first coffee shops in Pittsburgh. For many years it served as a gathering place for local artists that lived in the neighborhood that often worked there as well. Co-owners Steve Zumoff and Scott Kramer cited rising rents, increased competition, and low sales as the reason they were closing the shop. They also had a shop in Oakland that closed in 2002. The décor of the Beehive was made up of thrifted objects and pieces by local artists. The collection reflects the unique décor and atmosphere of the Beehive.
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