Premium
Object number2017.94.2
Date1930-1957
MediumPlastic; Mercury; Glass; Foam
Credit LineGift of Robert Thomas
DescriptionPlastic thermometer premium. Rectangular off-white plastic with stepped sides. Front left side has inset glass thermometer. Front right side has printed image of Fort Pitt beer bottle. Front top and bottom has red and black printed beer slogan and company information. Front has strip of yellow-gray foam across top and bottom. Back is recessed.DimensionsHeight x Width x Depth: 5.563 × 2 × 0.25 in. (14.1 × 5.1 × 0.6 cm)InscriptionsFront has off-white text at top "FORT PITT / BEER" and red and black text at bottom " "That's It" / FORT PITT BREWING CO. / Smithton, Pa. F.P. 2516".
Black numbers "-10" to "120" flank the thermometer.
Off-white text on the beer bottle neck label "Fort Pitt" and body label "Fort / Pitt / BEER".
MarksRaised number on reverse in top right corner "5"; number is reversed.
Historical NotesFort Pitt Brewing Company thermometer premium. Part of a collection of Fort Pitt Brewing Company artifacts that was collected by donor Robert Thomas to document the time his family ran the company (1930s through the 1950s). The donor’s great uncle, Michael Berardino, became president of Fort Pitt Brewing Company two years after one of the original owners and founder, Samuel Grenet, died suddenly in 1935. Grenet had started the business in 1906 with Herman Hechelman. They built a brewery in the suburb of Sharpsburg, Pennsylvania, survived Prohibition and were set to be the number one brewery in the state when Grenet passed. Berardino began an aggressive sales campaign to turn the company around after lagging sales the year before. The company also bought the Victor Brewing Company of Jeannette, Pennsylvania, but continued to produce their signature Old Shay beer. In the early 1950s due to local strikes and an increase in national brand popularity, Fort Pitt struggled. After Berardino died in 1957, the company stopped brewing at the Sharpsburg plant and expanded into other products and became the newly incorporated Fort Pitt Industries. The rights to the brand were sold to Gunther Brewing of Baltimore. In 2010, the Fort Pitt name was purchased by Mark Dudash who began producing Fort Pitt Ale.
Related institution
Fort Pitt Brewing Company
(1906 - 1957)
Related person
Michael Berardino
(died 1957)
Collector
Robert M. Thomas
On View
Not on view
c. 1900
