Sign, Advertising
Object number2016.58.3
Manufacturer
Latrobe Brewing Company
OriginLatrobe, PA
MediumPaperboard; Paper; Felt; Adhesive; Ink
Credit LineGift of Jon Freedman
DescriptionRolling Rock Beer advertising sign.DimensionsHeight x Width x Depth: 14 × 22 × 0.125 in. (35.6 × 55.9 × 0.3 cm)InscriptionsBelow each horse portrait is gold text, from left to right, "War Admiral", "Assault", and "Whirlaway".
Below the horse names is gold text "Rolling Rock Beer".
Top section of red border has white text "BREWED WITH PURE MOUNTAIN SPRING WATER".
Reverse has handwritten ink inverted text on right center section "PITTSBURGH / PILE".
MarksBottom right corner of white rectangle has raised text "LATROBE BREWING CO., LATROBE, PA."
Historical NotesMax & Erma’s is a national restaurant chain with locations around Pittsburgh, one of the first being in the Gimbel’s department store downtown. The Ohio based company spread throughout the region on the 80s and 90s after starting a chain in 1972 based on the original Columbus, Ohio restaurant. The stores are covered in local memorabilia, some reproduced and some original. The South Hills locations has been there since 1990 and closed in 2016, we took some of the memorabilia that was local and original including this Rolling Rock sign.
Previous owner
Max & Erma's
On View
Not on view
1930-1957
1930-1957
Stella Marrs
1999
Pittsburgh Brewing Company