Images(2)

Coaster

Object number2017.94.18

Date1930-1957

MediumPaperboard; Ink

Credit LineGift of Robert Thomas

DescriptionFlat circular light brown paperboard beer coaster. Front has black circular border containing two concentric black ovals. Inside the central oval is a black image of horse-drawn carriage. Inside the outer oval are two red banners (at top and bottom) with text and black hops at left and right. Inside the circular border is red and black printed beer brand name. Reverse is textured and undecorated.DimensionsDiameter x Depth: 3.438 × 0.125 in. (8.7 × 0.3 cm)
InscriptionsFront has red, black, and light brown text "Old Shay / De Luxe / FORT PITT BREWING CO. / JEANNETTE, PA. / Ale-Beer".
Historical NotesOld Shay Beer coaster. Part of a collection of Fort Pitt Brewing Company artifacts that was collected by donor Robert Thomas to document the time his family ran the company (1930s through the 1950s). The donor’s great uncle, Michael Berardino, became president of Fort Pitt Brewing Company two years after one of the original owners and founder, Samuel Grenet, died suddenly in 1935. Grenet had started the business in 1906 with Herman Hechelman. They built a brewery in the suburb of Sharpsburg, Pennsylvania, survived Prohibition and were set to be the number one brewery in the state when Grenet passed. Berardino began an aggressive sales campaign to turn the company around after lagging sales the year before. The company also bought the Victor Brewing Company of Jeannette, Pennsylvania, but continued to produce their signature Old Shay beer. In the early 1950s due to local strikes and an increase in national brand popularity, Fort Pitt struggled. After Berardino died in 1957, the company stopped brewing at the Sharpsburg plant and expanded into other products and became the newly incorporated Fort Pitt Industries. The rights to the brand were sold to Gunther Brewing of Baltimore. In 2010, the Fort Pitt name was purchased by Mark Dudash who began producing Fort Pitt Ale.

Related institution Fort Pitt Brewing Company (1906 - 1957)

Related person Michael Berardino (died 1957)

Collector Robert M. Thomas

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