Images(2)

Bottle, Condiment

Object number2008.136.4

Manufacturer H. J. Heinz Company (founded 1888)

Datec. 2009

Mediumplastic; paper

Credit LineGift of H.J. Heinz Company

DescriptionClear plastic bottle filled with ketchup, white plastic flip cap, upside down style, printed color sticker label on front featuring an image of tomato on a vine. Contents intact.Dimensions7.75 x 4 x 2.625 in. (19.7 x 10.2 x 6.7 cm)
MarksColor sticker label on front has text, "HEINZ / EST 1869 EST / TOMATO / KETCHUP / 57 VARIETIES / [image of tomato on a vine] GROWN NOT MADE".

Impressed on bottom, "HEINZ / 57 / VARIETIES".
Historical NotesSample of the new label Heinz released in Britain, early in 2009. The company retired the familiar pickle symbol from their label to emphasize their commitment in promoting the natural ingredients of their tomato ketchup. The "Grown Not Made" campaign was so successful in the United Kingdom that Heinz made little changes in introducing it to America a few months later.

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