Images(2)

Coaster

Object number2006.90.11

Date1994

MediumCardboard

Credit LineGift of Anheuser-Busch

DescriptionCoaster. Beige cardboard. Long oval. Dark red and gold printed ink label. Front image of ram in middle of two pairs of wheat. Red and gold border lines on both sides. Dimensions3.875 x 4.5 in. (9.8 x 11.4 cm)
InscriptionsFront reads: "ROLLING / ROCK BOCK / The Deep Amber Lager of Old Latrobe".

Back has text with each heading in bold italics and each explanation bulleted by a golden motif: "The Legend of Bock Brewing / began in medieval Germany several hundred / years ago in the town of Einbeck from which the / word "Bock" is thought to derive. / These lager, or bottom fermented beers were rich and dark, their / strength symbolized by the ram which customarily appears on the label. / Rolling Rock Bock reprises this ancient tradition with / deeply colored amber lager brewed with great care and pride in our / small town brewery in Latrobe, Pennsylvania. / Brewery / Latrobe Brewing Co., brewers of Rolling Rock since 1939. / A small high quality brewery in the Laurel Highlands of Western Pennsylvania. / Ingredients / Roasted barley malt, cascade hops, yeast and mountain spring water. / Appearance / Deep amber color with hints of red and brown. / Taste / Rich full bodied. / Nutty, caramel, roasted malt flavor with a touch of sweetness balanced by hops. / Smooth, drinkable and well-balanced.".
MarksOn back, below gold line: "©1994 Latrobe Brewing Co., LATROBE, RBP 678 12 93".
Historical NotesFrom a collection of advertising materials of the Rolling Rock beer brand--brewed in Latrobe, Pennsylvania, from 1939-2006--during special events sponsored by Rolling Rock. Anheuser-Bush, corporate owner of the Rolling Rock brand, closed the Latrobe brewery in 2006 and moved production of Rolling Rock to New Jersey.

Related institution Anheuser-Busch Companies, LLC

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