Images(2)

Model

Object number2010.11.1

Manufacturer Curd Enterprises, Inc.

OriginCharleston, SC

Mediumplastic ; paper

Credit LineGift of Frank Jansen

DescriptionModel of a billboard advertising the Clark Bar. Plastic grey frame, multi-colored card stock sign. Printed text on front is advertising message with image of candy bar in wrapper. Text impressed on frame, below sign. Printed on back of sign is advertising campaign information. Maker's information embossed on back of frame.Dimensions3.75 x 1.25 x 6.125 in. (9.5 x 3.2 x 15.6 cm)
InscriptionsPrinted on front, "Incredibly / [image of candy bar in wrapper; printed on wrapper, CLARK 25% / BIGGER] / Crunchy"; impressed on frame, below sign, "Outdoor Advertising".
Printed on back of sign, "OVER 4,000 POSTERS DISPLAYED IN MARKETS / THROUGHOUT THE U.S. INTRODUCE CLARK'S / NEW CANDY BAR. / THIS $2.5 MILLION CAMPAIGN DEMONSTRATES / THE ABILITY OF OUTDOOR ADVERTISING TO BUILD / BRAND NAME AWARENESS AND CREATE / INCREASED SALES!".
MarksText embossed on back of frame: a backwards "1" and "MULTIPLASTICS / CHARLESTON SC".
Historical NotesPart of a Clark candy company collection. Donor Frank Jansen grew up in Morningside where he played—center on the offense and a linebacker on defense—for the Morningside Bulldogs in both 1953 (13 years old) and 1954. He started working for the Clark Candy Company in 1961 and retired from the company in 1991. Starting out as a traffic manager in the North Side plant, he moved up to distribution manager, customer service manager, and finally purchasing manager. The D.L. Clark Company started out on the North Side in 1886.

Related institution D.L. Clark Company (1886 - 1995)

Previous owner Frank Jansen

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