DescriptionCardboard cutout advertising piece. Image of a blonde woman with hair in an updo, and wearing a blue skirt and jacket. In her proper left hand, she is holding a white sign with pink and black text, and pink and green floral design.DimensionsHeight x Width: 67 × 21.5 in. (170.2 × 54.6 cm)
InscriptionsCard on front reads "Westinghouse / "ELECTRIC HOUSEWARES / DEMONSTRATED / BY / Betty Furness / ON WESTINGHOUSE STUDIO ONE." Text along bottom of stand reads "TURN BACK".

Text on back of head reads "BETTY FURNESS / DISPLAY / Betty Furness sells more in your store / when tied in with / Westinghouse Studio One. / Use this display in your window... / On the counter...and on your / Sales Floor / Litho. in U.S.A. Form no. 5EH3202".
Marks"Litho. in U.S.A."
Historical NotesBetty Furness was an actress and consumer advocate. During the 1950's she worked as a spokeswoman for Westinghouse. She appeared in many commercials for Westinghouse appliances. Furness's contract with Westinghouse eventually resulted in her receiving an annual salary of $100,000 and her advertisements caused sales of the company's appliances to soar, with the one notable exception of the dishwasher, which proved a hard sell after market research found that American women were reluctant to buy a device that would in effect completely automate their kitchen and give them nothing to do.

Related person Furness, Betty

Related person Betty Furness

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