Images(3)

Sample, Material

Object number2016.103.4

Manufacturer Image Carpets Incorporated

Datec. 1991

OriginArmuchee, GA

MediumSynthetic carpet; Plastic; Fabric; Paper; Ink; Adhesive

Credit LineGift of Cheryl Stewart-Miller

DescriptionRectangular off-white carpet sample.DimensionsHeight x Width x Length: 0.875 × 6 × 8 in. (2.2 × 15.2 × 20.3 cm)
MarksRectangular white paper on reverse has:

logo in top left corner with white text "Heinz";

logo in top right corner with green text at bottom "ENVIROPET";

two boxes of black text at center:

top box has text "ENVIROPET / This pristine white carpet used to be a Heinz Ketchup bottle. ENVIROPET TM, the name of / the new package which will be introduced by Heinz in 1991, was recycled and used to / manufacture this carpet. It is the result of a multi-year, multi-million dollar development / effort between Heinz U.S.A., a Division of the H.J. Heinz Company and Continental PET / Technologies, a Division of the Continental Can Company. The significance of this / technological breakthrough is that the new package delivers an optimum balance of product / protection, consumer convenience, safety, and environmental compatibility. This new high / barrier PET (polyethylene terephthalate) package is fully recyclable through existing PET / beverage bottle reclamation systems. Without this technological breakthrough in barrier / packaging, PET was not suitable for oxygen-sensitive products such as Ketchup. / In 1983, Heinz U.S.A. pioneered and introduced the squeezable plastic Ketchup bottle, / now preferred by a majority of today’s consumers because it is lightweight, shatterproof and / easy to use. However, it is difficult to recycle in the existing marketplace.";

bottom box has text "THE RECYCLING SOLUTION…";

black text at bottom "IMAGE / CARPETS / INCORPORATED / Image Carpets, Inc. is proud to be associated with Heinz in this pioneering endeavor… / For more information on Image’s / carpet of tomorrow, being made today in Armuchee, Georgia, call us at 1-800-722-2504 or / 404-235-8444."
Historical NotesArtifacts related to Cheryl Stewart-Miller's work for Heinz USA. Cheryl was the Manager of Internal Communications from 1989 to 1998. This carpet sample, made from recycled bottles, shows the companies growing commitment to making plastic that could be recycled. The sample was used to introduce the Heinz Recyclable Ketchup bottle.

Related institution H. J. Heinz Company (founded 1888)

Related institution Continental Can Company, Inc.

Related person Cheryl Stewart-Miller

Subjects