Matchbook
Object number2013.39.5
Manufacturer
Sales Promotion Associates, Inc.
Datec. 2000
OriginJapan
MediumPaper/Metal
Credit LineGift of Joseph Costanzo, Jr.
DescriptionMatchbook with thirty (30) unsued matches with black heads and stems. White cover with black and yellow print. Front and reverse have restaurant information. Phone number repeated under flap, below matches. Maker's information on bottom edge.Dimensions1.875 x 2.125 x 0.375 in. (4.8 x 5.4 x 1 cm)InscriptionsFront: "THE / PRIMADONNA / RESTAURANT / PREMIERE ITALIAN DINING"; "412-331-1001".
Reverse side: "The Primadonna Restaurant / 801 Broadway Avenue / McKees Rocks, PA 15136 / Joseph Costanzo, Jr. / owner / www.theprimadonna.com".
Phone number repeated under flap, below matches.
MarksMaker's information on bottom edge "SALES PROMOTION ASSOCIATES INC - RED OAK, IA - PRODUCT OF JAPAN".
Historical NotesMatchbook from The Primadonna Restaurant. Owner Joseph Costanzo, Jr., opened The Primadonna Restaurant, named after his wife Donna, in McKees Rocks in 1986 and ran it until 2003, when he sold the restaurant to John Welsh, former owner of Welsh's on the Rocks. Offering Italian cuisine from Abruzzo and Calabria, Costanzo stylized the peasant fare of his parents' native regions in Italy into up-scale cuisine served on a white linen tablecloth. He won multiple awards for his 83 seat restaurant, including The Pittsburgh Post Gazette's 1990 Restaurateur of the Year, the International Geneva Association's 1995 Restaurateur of the Year, the DiRoNA Award (Distinguished Restaurants of North America), and was named one of America's Top Ten Italian Restaurants in 2002 by the International Restaurant and Hospitality Rating Bureau. Locally, The Primadonna Restaurant was voted the best Italian restaurant in Western Pennsylvania by the readers of Pittsburgh Magazine, Pittsburgh City Paper, and The Pittsburgh Post-Gazette. Nationally, it was written up in the pages of Playboy Magazine, The New York Daily News, and Mid-Atlantic Country Magazine.
Related institution
The Primadonna Restaurant
Related person
Joseph Costanzo Jr.
Related person
Donna Costanzo
On View
Not on view
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