Images(2)

Novelty, Promotional

Object number2007.44.1

Datec. 1950

MediumRubber; rope; various metals; stone; paint; ink; paper; tape

Credit LineGift of Barbara and Jim Treher

DescriptionBeer advertising promotional piece. Beige rubber sculpture of man and woman in a vehicle that resembles a cabriolet; horse also of rubber; wheels are black metal, and rotate. Man holds a wire whip and a twisted rope is attached from couple to horse for reins. Mounted on rectangular beige stone. Front embossed in red letters is beer name; on bottom edge in black is brewery name and location. Dimensions11 x 2.75 x 13.25 in. (27.9 x 7 x 33.7 cm)
InscriptionsFront embossed in red letters: "Old Shay BEER / & / ALE"; on bottom edge in black: "FORT PITT BREWING CO. PGH. PA".

Backside written black marker: "SELL'S TAVERN / 1107 ISLAND AVE. / CIRCA 1935".

Rectangular business card taped to middle bottom of base has text "JAMES E. TREHER, (FBI-RETIRED) / PRESIDENT / CORPORATE INVESTIGATIONS / INC. / [address and telephone numbers]".
Historical NotesAdvertising piece for Old Shay Beer & Ale, made by Fort Pitt Brewing Company. The object was used in Sell's Tavern, McKees Rocks, PA; the tavern was owned by William Sell. Donor James E. Treher believed the tavern was more of a family restaurant/bar in its heyday; he admits to writing the bar's name and an approximate manufacturing year for the piece on the backside of the object. He obtained the object through his wife, Barbara, whose maiden name is Sell.

Related institution Sell's Tavern

Related institution Fort Pitt Brewing Company (1906 - 1957)

Related person William Sell

Related institution Corporate Investigations, Inc.

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