Images(2)

Button, Political

Object number2010.21.2

Manufacturer Greenduck Company

Date1952-1956

OriginChicago, IL

Mediumiron; ink

Credit LineGift of Charles Wright

DescriptionCircular metal political button, background blue with white text political message. Maker's marks on edges and backside. Straight pin on back.Dimensions1.125 x 1.25 in. (2.9 x 3.2 cm)
InscriptionsWhite text: "I LIKE / IKE".
MarksText on edge: "GREEN DUCK COMPANY CHICAGO"; followed by logos and markings too blurred to read.

Text on backside: "The Mark of Quality ALLIED PRINTING / TRADES UNION LABEL COUNCIL / CHICAGO, ILL." ; "313" ; "UNION / LABEL"
Historical Notes"I Like Ike" political button. Dwight Eisenhower believed he needed to remain nonpartisan, citing Army regulation 600-10.18.i forbidding partisan political activity by serving officers. This did not stop Republican admirers from coining the phrase "I like Ike" in the spring of 1951 as a symbol of their hopes. The "I Like Ike" slogan was created when Peter G. Peterson of Market Facts, (Secretary of Commerce for Nixon), did research for the campaign and found out more people wanted to talk about how they trusted and felt comfortable with Ike, but didn't like to describe their views on all the issues. Thus, "I Like Ike" went on all Ike paraphernalia.

Related person Dwight David Eisenhower (1890 - 1969)

Related institution Allied Printing

Related person Peter G. Peterson

Subjects